There is a lot that goes into creating a good website: high quality content, expert graphic design and an understanding of all the technology required to keep the site up and running efficiently. Here are three keys to the kind of web development Atlanta businesses should expect.
Online Servers
There is nothing more frustrating than trying to visit a website and getting the “cannot connect to server” error message. Much like the set crew for a stage production, servers work behind the scenes to make those in the spotlight look good. It doesn’t matter how beautifully designed your website is if the server crashes regularly. Part of good web development is good server selection and maintenance.
Navigation
When all the technological cogs and wheels are greased and properly turning, the second key to proper web development is ease of navigation. Visitors to your site should be able to locate what they are looking for quickly and easily. For the best web development, Atlanta business owners should understand and communicate effectively with their target audience. For example, navigation should be different for a company or non-profit organization that serves senior citizens versus one that caters to adolescents.
Automation
Unlike the days when businesses primarily operated during office hours, websites can actually work for you when you are away from the office or even while you sleep. To do so effectively, automation is key. For the most efficient web development, Atlanta business owners should seek to automate as much as possible on their website. There are two primary ways to begin automation.
Opt-in forms are a way for you to gather leads on your website. Using any number of lead magnets, such as a white paper, coupon code or webinar access, for example, website owners request basic contact information from visitors. Once the form is complete, the visitor obtains access to the promised item. To take the lead data collection one step further, an automated email can be sent to those who filled out the form almost immediately. This is step one to following up the lead and not a single employee has been involved yet.
The second way to include automation is with the online shopping cart. If you run an e-commerce business, your customers should be able to make a purchase any time they visit your site. Web development coordinates the shopping cart with credit card merchant services or PayPal to make the exchange seamless.
If you’re looking for website design and development services in Atlanta that helps to grab the attention of the users in first attempt.
