Many people believe everything they read online. Unfortunately, there is a lot of misinformation on the Internet. There are even several myths about the website design industry. Here are some of the most common myths that people believe, debunked by a web developer Chicago professional.

Myth #1: Website design and website development are the same.
There are many companies you will find that do both website design and website development. However, these two concepts are not the same. Website design deals with creating a page that is visually appealing and gives a great impression for the potential customers who visit the site. However, a web developer Chicago firm is going to take that design several steps further. A web developer will optimize your website so it gets listed in the search engines and attracts traffic. The developer may also study your site’s navigation and recent trends and make adjustments and changes as necessary so it can be as effective a marketing tool for your business as possible.

Myth #2: The most important part of a website is the aesthetics.
While a website needs to be aesthetically pleasing, that’s not the most important component to ensure its success. According to studies, only 10 percent of the people who search for products and services online are impressed by a website’s aesthetics. Users want websites that are easy to use and easy to navigate. They want to find what they are looking for right away without needing to search for it very long. Useful and relevant content is something else that brings visitors to your website and back again. A qualified web developer Chicago expert understands this, and they will develop your website accordingly.

Myth #3: You need to have a mobile version of your website.
More and more people are doing web searches on their mobile devices. With mobile devices, however, some websites aren’t optimized for ease of use. While this might be a problem for some businesses, it’s not always necessary that you have a mobile friendly website. For instance, if you have a product or service that is geared to an older demographic, your target audience isn’t necessarily going to be using a mobile device to search for your business. They will likely use their home computer to do their search. If you choose the ideal web developer, they should be able to tell you if your business would benefit from the added expense of making your website optimized for phones and other mobile devices.

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